Bridget Lawrow

Professor Joel Waldfogel is shown wearing a black coat standing in front of a liquor store and looking into the camera.

Journalism

What Liquor Stores Teach Us About Market Economics

If governments were in the business of providing goods and services to consumers, how might their approach compare to private businesses? By studying a market…

Bridget LawrowSeptember 23, 2016

Marketing & brand

Carlson MBA Email Campaign

The Carlson School of Management is a nationally ranked business school offering a range of programs for undergraduate and graduate students. The full-time MBA program…

Bridget LawrowSeptember 23, 2016

Marketing & brand

When I Graduate

This video gives prospective students an inside look at the Carlson School community, and provides a sneak peek of the careers that graduates build. I…

Bridget LawrowSeptember 23, 2016

Journalism

White Water Adventure Wedding

On the heels of a lovely sunrise, on a crisp Colorado morning, David and Devon’s dearest friends and family stood shoulder to shoulder to form…

Bridget LawrowJuly 30, 2014

Content design

Mapping journeys to drive transformation

Researching customers’ needs, preferences, and expectations; then leveraging the insights.

Bridget LawrowMarch 23, 2013

Content design My work

Helping 4M attendees per year find tickets

Mapping the “lost tickets” journey, surfacing 48 fixes, then designing solutions with measurable impact.

Bridget LawrowMarch 21, 2013

Content design My work

Redesigning IA for 86% accuracy rate

Simplifying the information architecture of support topics empowers customers to get the right help, faster.

Bridget LawrowFebruary 22, 2013