Content design – Bridget Lawrow

Content design

I co-designed a 0-1 feature to empower content managers to upload 20k+ images to the PLANTS website

Bridget LawrowOctober 16, 2025

Content design

I launched, measured, and optimized an AI assistant that’s helped 300k+ users in 26 countries troubleshoot critical issues.

Content design

I led discovery, design, and testing for a new “contact us” flow that proved 52% more usable than the old website.

Content design

Browse recent examples demonstrating my content design skills: from menus and buttons to multistep flows.

Content design

Researching customers’ needs, preferences, and expectations; then leveraging the insights.

Mapping the “lost tickets” journey, surfacing 48 fixes, then designing solutions with measurable impact.

Simplifying the information architecture of support topics empowers customers to get the right help, faster.

Bridget LawrowFebruary 22, 2013