My strengths are strategic, learner, and relator. As a collaborator, I’m committed to accountability and discovery. I use language to create clarity and empower people to get things done. My ideal team is passionate about user experience, creativity, and design thinking.
My skills
- Human-first design: Designing experiences that give users what they need, where they need it, in the way they expect
- AI: Leveraging generative AI tools for internal and external use cases including prompt engineering and content automation
- Systems thinking: Considering the wider context, breaking down complex problems into manageable pieces, and modeling content
- Research and workshops: Facilitating journey mapping, usability testing, interviews, audits, and other qual and quant research
- UX writing: Crafting content for user interfaces (microcopy), navigation, error messages, and other moments across the digital ecosystem
- Scaling expertise: Creating tools, systems, and workflows that empower non-content teams to design the best possible experiences
- Accessibility and localization: Ensuring the solutions we build work for everyone, regardless of ability or background
- Mentorship: Coaching peers and leaders on content design, customer experience, user research, and inclusive design
- Collaboration: Co-designing with cross-functional teams to create and iterate strategies, prototypes, and concepts
- Tools and approaches: Everything from Figma and Miro, to design systems, and beyond
Accountability
I carry out my commitments to myself and others in big ways and small—and I expect others to do the same. That’s how we build mutual trust.
Creativity
I’m fueled by new ideas. I’m energized to partner with creative folks who want to stand out, think differently, and ideate creative solutions.
Caring
I show up for others. Whether it’s a listening ear, a helping hand, or an advocate—I want my colleagues and my audiences to feel cared for.
Learning
This field is changing fast. I push myself to learn consistently from both successes and failures.
What I’m looking for in my next role
Impact
Design content that meets user needs and business goals
Role
Clarify complex concepts for my collaborators and audiences
Team
Work with smart, creative people who are passionate about their craft
Industry
Prefer product content, but open to any industry or channel
Shaping the discipline
Compared to UX design, content design is a young field. I’ve had the privilege to speak at conferences, write posts, and lead initiatives within organizations to advance the discipline I love.
My experience and expertise
Personal summary
- I’m a storyteller and word nerd, passionate about content’s power to guide people through key moments.
- I’ve been designing content for 11 years, working in SaaS software, enterprise, and higher education.
- My strengths are strategic, learner, and relator
Proficiencies
- Exceptional written and verbal communication skills
- Research: web analytics, tree testing, interviews, card sorts, usability testing
- Workshop facilitation: journey mapping, content critique, mission and vision
- Generative AI tools and personalization
- Figma, Figjam, Jira, Confluence
Where I’ve worked
2025
Cadmus - Senior content strategist
2021 - 2024
Eventbrite - Senior content designer
2018 - 2021
PTC - Customer experience manager
2017 - 2018
Deluxe - Senior content strategist
2010 - 2017
University of Minnesota - Senior writer
Education & training
2025
AI Prompting Certificate - St. Cloud State University
2025
Power Shift Leadership Program - Active Voice
2009