Marketing & brand – Bridget Lawrow

Marketing & brand

Carlson School Web 2.0

I teamed up with developers, content strategists, and designers to usher the Carlson School website into a new CMS

Bridget LawrowOctober 1, 2025

Marketing & brand

Carlson School Digital Ad Campaign

I developed a suite of digital display ads for various Carlson School graduate programs designed to convert prospective students from latent interest to action.

Bridget LawrowOctober 1, 2025

Marketing & brand

Carlson Full-Time MBA Viewbook

The client for this piece envisioned a magazine-brochure hybrid for its latest print piece. Admissions reps intended to take this piece on the road in…

Bridget LawrowOctober 1, 2025

Marketing & brand

Carlson Undergrad Program Viewbook

I collaborated with a designer to develop the concept, art direction, and copy for this visually arresting brochure. The piece is used to recruit students…

Bridget LawrowSeptember 23, 2016

Marketing & brand

Carlson MBA Email Campaign

The Carlson School of Management is a nationally ranked business school offering a range of programs for undergraduate and graduate students. The full-time MBA program…

Bridget LawrowSeptember 23, 2016

Marketing & brand

When I Graduate

This video gives prospective students an inside look at the Carlson School community, and provides a sneak peek of the careers that graduates build. I…

Bridget LawrowSeptember 23, 2016