Hey, I’m Bridget

I’m a voracious learner and a content fangirl–happiest when I’m organizing workshops, debating button copy, and leading user research. I have 11 years' experience in content design/strategy; working in tech, government, and higher ed.

”My expertise bridges research and design. I explore user needs, then leverage the insights to shape content that feels intuitive, clear, and meaningful.

Bridget LawrowContent designer

Content design work

Screens & flows

Crafting content for SaaS platforms, government, mobile apps, and more

Website redesign

Overhauling the Eventbrite Help Center, boosting usability by 52%

AI Assistant

Designing an LLM-powered chatbot for Eventbrite that resolves 40-89% of issues

Lost tickets

Helping ~340k Eventbrite users access their tickets
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Kind words from my teammates

Professional recommendations

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Detail-oriented: "Bridget never just does what is asked of her, but instead pushes deeper: doing the research needed to make sure we’re solving the right problem; and testing and iterating on her solutions."

SamiCross-functional collaborator
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Creative problem-solver: "Bridget consistently brought fresh ideas and turned challenges into creative solutions. One of the most hardworking and inventive problem-solvers I’ve ever worked with."

SueManager
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Collaborative: "Bridget is one of the most thoughtful and skilled content designers/ strategists I’ve ever worked with. She’s a gifted, rare full-stack practitioner who collaborates consistently. Any team would be lucky to have her."

NinaTeammate
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Creating clarity: "Bridget is a very effective communicator who knows how to strike the right balance between the big picture and the small details. She learns the complexities of a topic quickly and communicates that topic in a clear and elegant way."

EveManager

My experience and expertise

Personal summary

  • I’m a storyteller and word nerd, passionate about content’s power to guide people through key moments.
  • I’ve been designing content for 11 years, working in SaaS software, enterprise, and higher education.
  • My strengths are strategic, learner, and relator

Proficiencies

  • Exceptional written and verbal communication skills
  • Research: web analytics, tree testing, interviews, card sorts, usability testing
  • Workshop facilitation: journey mapping, content critique, mission and vision
  • Generative AI tools and personalization
  • Figma, Figjam, Jira, Confluence
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Where I’ve worked

2025
Cadmus - Senior content strategist
2021 - 2024
Eventbrite - Senior content designer
2018 - 2021
PTC - Customer experience manager
2017 - 2018
Deluxe - Senior content strategist
2010 - 2017
University of Minnesota - Senior writer

Education & training

2025
AI Prompting Certificate - St. Cloud State University
2025
Power Shift Leadership Program - Active Voice
2009
M.A. Strategic Communication - University of Minnesota

My skills

My skills span design, research, and collaboration

More about me

Human-centered content design

Let’s design experiences that give users what they need, where they need it, in the way they expect. I solve user experience problems, primarily using words.

AI use cases and tools

I leverage generative AI tools for internal and external use cases including prompt engineering, conversation design, and content automation.

Research and workshops

How might we build solutions that are useful and usable? Deep understanding our our audience: I facilitate journey mapping, usability testing, interviews, audits, and other qual and quant research to cultivate insights.

Collaboration and communication

Transformation rarely happens in silos. I co-design with cross-functional teams to create and iterate strategies, prototypes, and concepts—educating partners along the way.

Let’s connect