6 content design shortcuts to reclaim your time and alleviate burnout
Recording from 2024 Utterly Content conference
We often strive for perfection, but our time and energy are limited. Learn how to timebox less-critical tasks from 2 hours to 10 minutes, while keeping your collaborators happy.
Content folks are naturally empathetic, curious, and high-achieving. We’re eager to fix all the broken user experiences and prove our value. But if we say “yes” to everything, our mounting list of tasks will burn us out.
Preserve your time and brain power for the important stuff. In this talk, you’ll hear six practical ideas for timeboxing tasks. Learn shortcuts where a “C+” effort yields “A-” results.
For example, pretend your boss asks you to gather user research insights for a big presentation. The 2-day version of this task might involve:
- interviewing some customers
- synthesising the data
- drafting stunning slides covering relevant insights
Instead, try the 10-minute version:
- Open the most relevant research study you’ve done or seen on the topic.
- Copy-paste a few customer quotes about pain points and needs.
- Email it to your boss, ugly formatting and all.
You may discover your 60-percent effort still yields 98-percent results at a fraction of the time cost.
Session takeaway
Simple, content-specific shortcuts that help you preserve your work-life balance while cultivating content design at your company
