Content industry in 2025: The good, the bad, and the future we shape

Recording from 2025 Growing in Content conference

I moderated a panel of content experts for an honest conversation about the current state of the content industry. Is this the best of times or the worst of times for content professionals? The panelists shared their real-world perspectives on what’s working, what’s challenging, and how we shape a brighter future together.

Topics we explored:

  • The good: Stories of converting content skeptics into supporters and winning over stakeholders
  • The bad: Hard truths every content practitioners shouldneeds to understand about succeeding in 2025
  • The road ahead: Advice for navigating industry shifts and growing in your career
  • Practical ways to demonstrate your value and prove content’s importance
  • Career advice for finding your next role or growing professionally in today’s competitive landscape
  • Emerging opportunities, skills, and roles that we’re excited about