UX writing – Bridget Lawrow

Marketing & brand

Carlson School Web 2.0

I teamed up with developers, content strategists, and designers to usher the Carlson School website into a new CMS

Bridget LawrowOctober 1, 2025

Content design

Transforming “contact us” for leading events marketplace

I led discovery, design, and testing for a new “contact us” flow that proved 52% more usable than the old website.

Bridget LawrowJuly 10, 2025

Content design

Screens & flows

Browse recent examples demonstrating my content design skills: from menus and buttons to multistep flows.

Bridget LawrowJuly 15, 2024

Marketing & brand

Carlson MBA Email Campaign

The Carlson School of Management is a nationally ranked business school offering a range of programs for undergraduate and graduate students. The full-time MBA program…

Bridget LawrowSeptember 23, 2016

Content design My work

Helping 4M attendees per year find tickets

Mapping the “lost tickets” journey, surfacing 48 fixes, then designing solutions with measurable impact.

Bridget LawrowMarch 21, 2013

Content design My work

Redesigning IA for 86% accuracy rate

Simplifying the information architecture of support topics empowers customers to get the right help, faster.

Bridget LawrowFebruary 22, 2013