Systems thinking – Bridget Lawrow

Content design

I led discovery, design, and testing for a new “contact us” flow that proved 52% more usable than the old website.

Content design

Browse recent examples demonstrating my content design skills: from menus and buttons to multistep flows.

Mapping the “lost tickets” journey, surfacing 48 fixes, then designing solutions with measurable impact.

Simplifying the information architecture of support topics empowers customers to get the right help, faster.

Bridget LawrowFebruary 22, 2013