Research & workshops – Bridget Lawrow

I launched, measured, and optimized an AI assistant that’s helped 300k+ users in 26 countries troubleshoot critical issues.

Content design

I led discovery, design, and testing for a new “contact us” flow that proved 52% more usable than the old website.

Content design

Researching customers’ needs, preferences, and expectations; then leveraging the insights.

Mapping the “lost tickets” journey, surfacing 48 fixes, then designing solutions with measurable impact.

Simplifying the information architecture of support topics empowers customers to get the right help, faster.

Bridget LawrowFebruary 22, 2013