Creating clarity – Bridget Lawrow

Journalism

AI in healthcare: balancing innovation with risk

Artificial intelligence has revolutionized the healthcare industry in recent years. Although the technology has potential to improve patient care and streamline operations, it poses significant…

Bridget LawrowOctober 10, 2025

Content design

Transforming “contact us” for leading events marketplace

I led discovery, design, and testing for a new “contact us” flow that proved 52% more usable than the old website.

Bridget LawrowJuly 10, 2025

Journalism

A Revolution in Women’s Health

What do six-eyed sand spiders, public education policy, and menstrual cups have in common? They’re all topics that piqued Elise Maxwell’s curiosity. And through investigating…

Bridget LawrowSeptember 23, 2016

Content design

Mapping journeys to drive transformation

Researching customers’ needs, preferences, and expectations; then leveraging the insights.

Bridget LawrowMarch 23, 2013

Content design My work

Helping 4M attendees per year find tickets

Mapping the “lost tickets” journey, surfacing 48 fixes, then designing solutions with measurable impact.

Bridget LawrowMarch 21, 2013

Content design My work

Redesigning IA for 86% accuracy rate

Simplifying the information architecture of support topics empowers customers to get the right help, faster.

Bridget LawrowFebruary 22, 2013